Stuart McKeown Growth Hacking Entrepreneur
Stuart is a Growth Hacking Entrepreneur and the Co-founder of Gleam.io, a platform for helping businesses grow. Stuart is a self-taught marketer who has worked for companies such as Hitwise and Experian. He’s a strong believer in bootstrapping and Gleam is his 7th project since 2009 with his Co-founder John.

In your opinion what is a Growth Hacker?

I think many people have a different idea of what they are (or aren’t). A growth hacker will be focused on a very specific outcome, rather than following a process. This means that quite often we’re thinking about unique, or scalable ways to get things done. An early example of this was Hotmail putting the tagline “Get Your Free Email at Hotmail” at the bottom of every outgoing email, ensuring that every one of their users was essentially helping them grow.

Why is Growth Hacking important?

The important part is the process and mindset more than anything else, and it can be difficult to bring an organisation along with the journey. Like many marketing activities, there’s a lot of people that think there’s a magic bullet, but you won’t know whether or not it works until you test it.

Are you currently Growth Hacking a company, project, app, or startup? If so give us a description and provide a link if you can.

I’m a co-founder at a startup called Gleam, we build tools that help businesses grow. Growing is part of our DNA, so we’re always trying out new ideas. We write about a lot of our experiments on our blog.

Describe your typical day, what it looks like and how do you make it productive?

Wake up anywhere between 6am – 9am, I have no commute so I can get started right away. I’ll normally do customer support for a few hours, then review pulls from our developers then I’ve got the rest of the day to work on my own projects.

For me it’s important to plan out tasks, otherwise I have a tendency to procrastinate. I just use a Github list for this, nothing fancy.

What is one habit of yours that makes you more productive?

Start the day as a producer and not a consumer. A lot of people like to start the day by reading, I do not. I prefer to read at the end of the day when I’ve got all the stuff done that I need to do.

What recent trend, marketing strategy, technique excites you the most right now?

I really like the slow progression to SaaS apps, I think we’re putting a lot of power in marketers hands. Whereas previously they would have had to develop something themselves – this really lets marketers execute faster 🙂

As an individual, what is the one thing you do over and over and recommend everyone else do? (This could be lifestyle habit, productivity, or some secret ninja tea made from a flower found only at the top of a mountain.)

A big one for me is always keeping on top of my email, I can’t stand not being at Inbox Zero. It helps me lead a stress-free life. Aside from that, I drink a lot of tea, hang out with my family and enjoy playing Dota2 in my spare time.

What Growth Hacking strategy helped you grow your most important metrics? Please explain how.

We’ve written a lot about this on our blog. Some highlights:

What is one pain point you have in the digital space that you wish someone could fix or idea someone should come up with?

A decent reporting platform that connects to all the popular marketing services and allows you to build client reports, dashboards or do deep statistical analysis.

Have you ever failed with an idea, campaign or growth hack? How did you overcome it?

We failed at 7 ideas before Gleam. You can listen to the story on this podcast episode 19.

What are 3 of your favorite marketing software, technology, or tools?

SEMRush, Ahrefs and Dropbox.

What is the one book that you recommend our community should read and why?

From Good To Great: http://www.jimcollins.com/article_topics/articles/good-to-great.html

What inspires and motivates you on a personal level to be successful?

I enjoy the journey more than anything else, I want to make products that others get value from. The monetary side of things is just a byproduct. You need to enjoy doing what you’re doing, otherwise, you’ll never give it 100%.

What people or companies should up and coming Growth Hackers seek out and learn from? (include websites, blogs or Twitter profiles)

Growth Hackers Community: https://growthhackers.com/
Gleam Blog: https://blog.gleam.io/
Gary Vee Show: https://itunes.apple.com/podcast/id928159684?mt=2
How to Start a Startup: http://startupclass.samaltman.com/
Microconf Videos: http://www.microconf.com/past-videos/

How can people connect with you? (Website Twitter, LinkedIn, Facebook, ext.)

Twitter – @thegyppo

Where are you located? City + state (if in U.S.) or city + country (if not in the U.S.)

Melbourne, Australia


Learn from another serial entrepreneur: Michael Chen Founder of Snip.ly

Leave a Reply

%d bloggers like this: