Sophia Solanki is a co-founder of DrumUp a content discovery, curation and social media management app, and leads marketing and business development for the venture. She has also co-founded a content marketing and production services firm called Godot Media ( http://www.godotmedia.com/ ), which she has been involved with for over 5+ years. She has over a decade of experience in content and social media marketing, entrepreneurship and business consulting. Prior to turning an entrepreneur, Sophia consulted large US businesses on marketing and operational strategy with the NY based firm, Opera Solutions. She’s an engineering graduate from IIT, Delhi.
Sophia is an ardent supporter of technology to improve efficiency in all aspects of life and business. She has published several thought leadership articles on marketing and business management on Pando.com , Women 2.0 , Spinsucks and other publications. She loves to travel and experiment with new marketing ideas.
1. To you what is a Growth Hacker?
An innovative and creative marketer, who can spot opportunities on a shoe-string budget and execute them well to grow a venture. The growth needn’t be in bursts – a steady and upwards growth brought about resourcefully is just as valuable.
2. Why do you Growth Hack?
To get lots and lots of users to try out our cool new product, DrumUp.
3. Are you currently Growth Hacking a company, project, app, or startup? If so give us a description and provide a link if you can.
I’m currently growth hacking for DrumUp ( Web: http://drumup.io/ , Android: https://play.google.com/store/apps/details?id=com.drumup.drumup ) – a content discovery, curation and social media scheduling app.
4. Describe your typical day, what it looks like and how do you make it productive?
My typical day starts with meeting my team, discussing ideas, rounding up on our efforts and setting out the agenda for the day. It keeps us all super focused and aligned to our goals. The rest of the day is geared towards accomplishing what we planned for the day.
5. What is one habit of yours that makes you more productive as a Growth Hacker?
Being organized and open to new ideas.
6. What recent trend, marketing strategy, technique excites you the most right now?
Influencer marketing is a big opportunity and has a lot of potential. Known and respected thought leaders saying positive things about your offering can lend a lot of credibility and drive customers to using your product.
7. As an individual, what is the one thing you do over and over and recommend everyone else do?(This could be lifestyle habit, productivity, or some secret ninja tea made from a flower found only at the top of a mountain.)
I love to travel, and suggest that everyone should find the time to do it. It doesn’t have to be several days or week – weekend travel is just as effective to beat stress and stay energized.
8. What is one Growth Hacking strategy that has helped you grow your most important metrics? Please explain how.
Getting mentioned in posts by publications in your niche generates a lot of targeted traffic. The initial outreach is tough, but once you’ve convinced a few authors and blogs of your product’s value and they write about it – more mentions follow automatically. The key thing about this content-oriented growth hacking strategy is that you’ve to continually keep working on it. So setting up a process is key.
9. What is one pain point you have in the digital space that you wish someone could fix?
Reliably knowing that an email sent has been received and read (and has not landed in spam or similar) is an important piece of information that I’d love to have for every email sent. It will be super useful data. Right now it’s a guessing and hoping game.
10. What is one Growth Hacking secret that you’re willing to give away to our readers?
Include lots of people and companies in your blog and other content, let them know that they have been mentioned/included and request them to share. Also, use the opportunity to network and kick-start relationships. This strategy not only gives a traffic bump, but is also great for building your network.
11. What are 3 of your favorite marketing software, technology, or tools?
12. What is the one book that you recommend our community should read and why?
I’m reading ‘Zero to One’ currently and would suggest picking it up for a good pep talk on why “innovation” is cool and should be a startup’s focus. It’s also a fun read.
13. What inspires and motivates you on a personal level to be successful?
The motivation to build something that thousands and potentially millions of people use in the future, drives me.
14. What people, or companies should up and coming Growth Hackers seek out and learn from? (include websites, blogs or Twitter profiles)
I love the growthhackers.com and inbound.org communities – they are a rich source of cool information, ideas and trends.
15. How can people connect with you? (Website Twitter, LinkedIn, Facebook, ext.)
16. Where are you located? City + state (if in U.S.) or city + country (if not in the U.S.)