Born and raised Marin County Calif. Entered Army reserves age 19 as 12 B Combat Engineer, Alpha Company 820th Engineer Battalion. Earned AA from College of Marin, Kentfield Ca. BA Sonoma State University, Rohnert Park, Ca. While in the Army and during college Joe spent time chasing adventure by becoming a Lic pilot, SCUBA certified, rock climber, gold mining and through other outdoor activities. During this time, Joe found out he was holding stress in his facial muscles that lead to pain in the jaw and then to migraine headaches. As a true combat engineer, he sought to solve his own problem. In 2008, Joe was granted a US patent for the Meisch Temple Massager, this was the solve to his jaw pain. During all of this early 2000’s while in development, Joe began donating the Temple Massager to service members and veterans, friends that were getting deployed t combat areas. Now the Temple Massager is being considered as a “Mental Focusing Tool” and under examination by several civilian and military Dr’s for potential PTSD / stress injury drug-free calming.
To you what is a Growth Hacker?
A Growth Hacker is a new term to me, and I found I was participating in this activity only after I was already involved. To me because I created a totally new product that was never done before, I have had to define this new innovation and so a Growth Hacker is a person who is using the various social platforms to introduce your idea and convince others to spread the word and along with that word the defining language that describes this innovation. To gain an established position in the market from the bottom up, from a grassroots level to the cutting edge of what defines start-up, innovation and those who dwell in that realm of manifestation. To me, a growth Hacker gains credibility with all sects of the online world who are the elements that together create the gravity that keeps ideas firmly to the road ahead of the innovator.
Why do you, Growth Hack?
I Growth Hack gratefully because it is an avenue that never existed before the early 90’s. I Growth Hack because it allows me the freedom to establish my company on my terms and without having to spend massive money on traditional marketing. I strongly feel that with Growth Hacking I am front and center in communicating with people and it is a two-way conversation. I have had the greatest benefit of all from Growth Hacking because I get instant feedback and directions. This is freedom.
Are you currently Growth Hacking a company, project, app, or startup? If so give us a description and provide a link if you can.
I am Growth Hacking the Meisch Temple Massager; this is a product I created at the end of my military career and then donated to service members and veterans globally for eight years. Now I am out with V2 and moving into the civilian market.
Describe your typical day, what it looks like and how do you make it productive?
6:30 AM wake up. Light stretching, coffee then hit the computer for two hours commenting on what people are saying about the Temple Massager, crafting posts based on that data stream. Off to day job for 6-10 hours. Evening is a fast dinner and then two more hours commenting and responding to communications. Every few days I include and exercise and creative meditation time. I innovate mentally even though I cannot exercise the idea at the time I think like I am, always creating and asking questions, curious. End my day typically around 11 PM.
I minimize partying, hanging out and concentrate on either work, innovating or exercising. I call it driven focus; the blinders are on. I am totally committed to my objective of bringing the Temple Massager to the world as the first “Mental Focusing Tool”.
What is one habit of yours that makes you more productive as a Growth Hacker?
As a self-funded start-up Growth Hacking is my only ave to move my operation forward in these early days of breaking out, I can reach more people that way than any other method.
The one habit that makes me more productive as a Growth Hacker is to remember the reasons why I am doing this, I served with two men in the Army uniform that gave all. If my Temple Massager helps with drug-free calming for service members and veterans, then I am not giving up! Passion, my fire, my motivation. That is my habit, stay focused on what matters and how my device can help others. I am driven and focused on sitting and working on my computer in an effort to aggressively and accurately push through Growth Hacking.
As an individual, what is the one thing you do over and over and recommend everyone else do?(This could be lifestyle habit, productivity, or some secret ninja tea made from a flower found only at the top of a mountain.)
I constantly check myself, I constantly make sure that what I am doing or putting out is on target and that I am not off target or out of line. I always ask myself is what I am doing honest and upfront. Might not always be the best way to say it but it will be honest and up front. I keep from making mistakes by constantly checking myself.
What is one Growth Hacking strategy that has helped you grow your most important metrics? Please explain how.
The GH strategy that most helps with my most important metric is triangulation. Taking any media and or research commentary and posting to Twitter, FB, LinkedIn and most recently Google+ and I react to the website metrics. It is focused on a new veteran innovation start-up wellness drug-free mental focusing tool.
The secondary and almost as important is creating new terms that describe the Temple Massager innovation and then watching the language permeate.
What is one pain point you have in the digital space that you wish someone could fix?
I have nothing to ID as a pain point, I feel I am so lucky to be alive during an age where we can have a space on line to make ourselves and companies.
What is one Growth Hacking secret that you’re willing to give away to our readers?
I was mention in the July issue of Entrepreneur Magazine, and the title was the successful entrepreneurs secret weapon. WILL POWER.
It is the oldest trick in the book, the ability to commit and dig deep. Discipline and will power.
When everything else fails you are left with but Discipline and will power. This will to drive on will turn over ideas and thought process not previously identified, because you did not drive yourself hard enough. In order to attain the impossible, one must attempt the absurd.” – Miguel de Cervantes
What are 3 of your favorite marketing software, technology, or tools?
Honestly because I am unfunded, I am so new to the marketing and advertising that I use the five basic platforms of FB, Twitter, Rally Point(RP), LinkedIn and Google+.
What inspires and motivates you on a personal level to be successful?
That I am competing on a worldwide level and have a 5% chance of making it.
What people, or companies should up and coming Growth Hackers seek out and learn from? (include websites, blogs or Twitter profiles)
I’ll stay in my lane, I would keep on top of any scientist involved in research on CAM therapies, Alternative therapies.
How can people connect with you? (Website Twitter, LinkedIn, Facebook, ext.)
Google+: Joe Meisch
Rally Point: https://www.rallypoint.com/profiles/415614-spc-joe-meisch
SPC Joe Meisch
Where are you located?
North Bay Area, Calif
Watch Joe’s video about Temple Massager: