Like you, founder and entrepreneur Dmitry Ossipov has experienced failure and success several times. Born in Russia, he moved with his parents to Coimbra (Portugal) when he was eleven. Dmitry started his career in IT industry over a decade ago. Recognized as Microsoft Certified Technology Specialist he worked in Mobile Gaming, Healthcare and Retailing industries. His huge passion for Technology and Innovation reflects in all the work he’s done as User Experience Expert and Front End Developer. Currently, Dmitry is the co-founder and CEO of Flock. A Tech Start-up focused on helping people and companies to save time when it comes to social media management and growth.
In your opinion what is a Growth Hacker?
Growth Hackers are the “Mad Man” of modern marketing world. They are not afraid to challenge established concepts and are able to come out on top. The truth is – they get results, no matter what.
Why do you, Growth Hack?
Because it works. For a bootstrapped start-up there is no other way. We need exposure and quality leads, but we can’t do conventional marketing due to its costs. There’s no silver bullet when it comes to finding customers. Growth Hacking allows us to discover new acquisition channels and to have consistent growth.
Are you currently Growth Hacking a company, project, app, or startup? If so give us a description and provide a link if you can.
Yes, I’m Growth Hacking Flock. It’s a Web App that discovers Twitter audience already interested in you. In a way, it Growth Hacks your Twitter account. Our main goal is to help people and companies to save time when it comes to social media management and growth. Feel free to try it out and to follow us on Twitter @twflock) for social media tips.
Describe your typical day, what it looks like and how do you make it productive?
I split my day into three parts, as most people do. Mornings are for catching up with emails, news or anything that needs immediate attention. This allows me to collect and process all the feedback before lunch. I try to keep all the meetings and calls for the afternoon. Once that’s done, I move on to analyzing our metrics and figuring out what could improve. Most of the Growth Hacking and planning happens in the evening. I guess the biggest trick in making my day productive is to switch context as little as possible.
What is one habit of yours that makes you more productive as a Growth Hacker?
I’ve got to quote Game of Thrones on this one: “You know nothing, John Snow”. And it’s true! We know nothing about our customers or anything at all until we try and measure the results. Being data-driven is the one thing that keeps me productive. It allows me to focus on what matters the most while staying away from the things that are less important.
What recent trend, marketing strategy, technique excites you the most right now?
Without a shadow of a doubt, it’s marketing through Twitter. If done right it’s like “Lean Start-up on Steroids”. As a huge fan of lean approach, I have a data-driven mindset and love talking to customers. Understanding your audience requires data, and Twitter is where you can get plenty. It allows me to listen, understand, engage and iterate fast. With correct targeting, you can discover new customers and drive traffic to your website. All that with almost no budget spent.
As an individual, what is the one thing you do over and over and recommend everyone else do?(This could be lifestyle habit, productivity, or some secret ninja tea made from a flower find only at the top of a mountain.)
Have reserved time for friends and family. Be it a Saturday night or Wednesday evening, make sure it’s there. Most entrepreneurs enjoy what they do, but often we forget that there’s more to this life then just work. Be sure to enjoy every little bit of it, time is something that doesn’t go back.
What is one Growth Hacking strategy that has helped you grow your most important metrics? Please explain how.
Experimenting with Twitter has been, by far, the best use of our time. And it makes sense, after all, that’s where all of our customers are. From the very beginning we focused on how social media can improve business performance. If we can’t be effective in that space, how can we expect for our customers to trust us?
What is one pain point you have in the digital space that you wish someone could fix?
The major problem that exists since on-line gaming was invented: LAG.
Detail one Growth Hack that has been successful for your growth goals.
Engaging with people. We’ll go on Twitter every day and start following people that fit our customer persona. Engage in relevant conversations and learn from that. So far we’ve been able to adjust our messaging and other assumptions based on this method. Ultimately it improved our conversion rates and overall exposure.
What are 3 of your favorite marketing software, technology, or tools?
Flock:Yes, we eat our own “dog-food”. We use it to grow our Twitter account and find potential customers.
BuzzSumo: We use BuzzSumo to find trending content to share with our audience. It saves us a ton of time when it comes to creating publishing calendar.
GrooveHQ: That’s how we manage support. They’ve got an incredible team behind the product and awesome support.
What is the one book that you recommend our community should read and why?
The Mythical Man-Month. I think every entrepreneur should read it. It offers incredible insights on how you should manage a complex project and expectations.
What inspires and motivates you on a personal level to be successful?
My Team. They are the greatest and brightest people I’ve ever worked with. They also never give up on me, that’s a plus!
What people, or companies should up and coming Growth Hackers seek out and learn from? (include websites, blogs or Twitter profiles)
My personal favorites are:
GrooveHQ Blog – “From “aha” to “oh shit”, we’re sharing everything on our journey to $500k in monthly revenue.”
Buffer Blog – “Thoughts on sharing, creating, analyzing and converting with social media.”
Quick Sprout – Neil Patel’s blog on growth, SEO, copywriting and other useful stuff.
How can people connect with you? (Website Twitter, LinkedIn, Facebook, ext.)
Where are you located? City + state (if in U.S.) or city + country (if not in the U.S.)