Karan is a part of the Frontend team at Crowdfire that builds tools on the web for Growing, Publishing and Analyzing users’ social media activities. He is a self-proclaimed Growth Hacker and has been featured in the Huffington Post for his Twitter Growth Hacking strategies. He is also a @HootsuiteAPAC Ambassador.
In your opinion what is a Growth Hacker?
To quote Andrew Chen on this one: “Growth Hackers are a hybrid of Marketer and Coder”. That is something I personally believe. Having a knack for marketing a product is great, but the ability to come up with unique ways to implement strategies, that convert to leads (in terms of sales/traffic to your brand/business/blog), is what makes a great Growth Hacker.
Why do you Growth Hack?
I am particularly interested in coming up with ways and tricks that can help early stage brands/businesses/startups or busy entrepreneurs grow on social media and derive value out of the audience that they reach.
Are you currently Growth Hacking a company, project, app, or startup? If so give us a description and provide a link.
No, I’m professionally a Frontend Developer at a startup called Crowdfire. My interest in Growth Hacking started after we had a competition within the company where participants had to grow their Twitter account. It included getting the right engagement and reaching the right audience. A detail of the specifics of the competition and how I achieved that can be found here: bit.ly/hackingtwitter. It also led to my blog post being featured as a case study on Huffington Post: bit.ly/geekyonhuffpo
What is one habit of yours that makes you more productive as a Growth Hacker?
I have a simple motto. Make sure what you do today makes your product/brand/business more awesome, more accessible to users than it was yesterday.
What recent trend, marketing strategy, technique excites you the most right now?
Marketing Automation. According to Neil Patel, “While it(marketing automation) is nothing new, it is now bigger than ever”. If there is something that you can automate on social media, without compromising the trust of your audience, do it. Marketing automation is nearly a requirement for any business that wants to stay on top.
As a Growth Hacker, what is the one thing you do over and over and recommend everyone else do?(This could be lifestyle habit, productivity, or some secret ninja tea made from a flower found only at the top of a mountain.)
Learn to Code. You will not realise how easy your life can get. You will find it easy to build solutions to tough problems when there are no third party tools/software available to do that for you. This guide/course: www.programmingformarketers.com gives you practical examples of how programming can give you an edge over your competitors.
What is one Growth Hacking strategy that has helped you grow your most important metrics? Please explain how.
Keep experimenting with your Twitter bio. It is the first impression that people get of you. It does not get the necessary attention it deserves but trust me, if you do one growth hack today, let it be writing a kickass bio. The more awesome it is, the more people get the impression that you are someone who is not going to waste their time with useless tweets on their timeline.
What is one pain point you have in the digital space that you wish someone could fix?
I want to be able to access old DM’s on Twitter. Currently, there is a limit of around 800 conversations. It makes it impossible for me to dig up old relevant conversations.
What is one Growth Hacking secret that you’re willing to give away to our readers?
I have a few, and all of them are up for grabs in this article of mine: bit.ly/hackingtwitter. It shows how I grew a targeted following of 5k followers from 300 (almost 1700% increase) in just three weeks. Go check it out!
What are 3 of your favorite marketing software, technology, or tools?
I use Crowdfire for growth, TakeOff App for publishing/scheduling content and Stats for analytics. These form the base for all my strategies. Additionally I like to use the skills I have learnt as a coder to write custom scripts to automate certain tasks related to managing my social media account.
What is the one book that you recommend our community should read and why?
Personally, I haven’t read any books that are remotely related to Growth Hacking. But I follow a lot of blogs and some of the most interesting that I find are: Criminally Prolific Blog, articles on Medium that write about growth
What people, or companies should up and coming Growth Hackers seek out and learn from? (include websites, blogs or Twitter profiles)
How can people connect with you? (Website Twitter, LinkedIn, Facebook, ext.)
My Twitter and Instagram handles are @geekykaran. I’m most active on Twitter so anyone can catch me there. Or you can email me at firstname.lastname@example.org. I also blog sometimes at medium.com/@karanjthakkar.
Where are you located? City + state (if in U.S.) or city + country (if not in the U.S.)
Navi Mumbai, India.