Stealing great ideas is not taboo but rather best practices for Growth Hackers.  If it works, do it!  Check out these genius early adopter strategies:

1. Release a Demo Site

Pipe's Demo Page

demoapplewatch.com

Consumers and developers alike are drooling over the Apple Watch and the potential for the product. As hype increases before the release date on April 24, 2015, Pipes took taken advantage of a fantastic strategy to grab the attention of those early adopters.  The Pipes App Team created an environment where mobile developers and startups could test out with the watch, as well as add their own app’s logo to the watch’s home screen. Developers can see what their apps might look like on an Apple Watch, consumers can learn about Pipes App at the same time, creating exposure for Pipes and encouraging developers.

2. Incentivized Wait List

Robinhood-Incentivized-Waiting-List

robinhood.com

Robinhood is a Google venture-backed, a commission-free retail brokerage that is revolutionizing the stock trading industry. Their marketing team applied a waiting list strategy gamifying the process to gain access to the app, creating insane exposure and building a future user base.  The algorithm also rewarded people’s shares directly responsible for converting jumping your spot in line significantly or even granting access.

Everything about their landing page enticed people. Robinhood’s marketers developed strong social proof on top of an already powerful viral loop  by displaying their wait list number.

3. Invitational Faucet

tap-572432_640

Still learning from Robinhood; controlling the rate of sign-ups may be beneficial, specifically when dealing with overflow or avoiding large-scale errors.  If the cases of a SaaS product, handling a spike in visitors, subscribers, or users early stages can be problematic for servers. Problems may arise with data computational limits as well. Perhaps this does not categorize as a  “Growth Strategy” but MUST be considered when Growth Hacking early adopter for a new service.  If things go viral, be sure preparations are in place.

4. Incentivised Free Products

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Dropbox.com

 

“Refer a Friend” the strategy that turned the small startup called Dropbox into a $4 billion dollar success.

By offering a free amount of storage space consumers signed up and inevitably reached their storage limit.  Dropbox incentivized their product by awarding small increments of space for sign ups.  Your customers sell for you. A great way some companies that do not have an easily divisible product get around this is by utilizing a “credit system”.

For example:

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gleam.io

Gleam: an excellent email capture web application gives users 5000 free credits that get used up as you utilize their product credits get used up.  To get more free credits, you are enticed to help Gleam out!

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